With names like “Riding Mower”, “MMM, Bacon”, and “Movie Night” these candles are targeting some pretty non-traditional, unique smells. It’s a big departure for Yankee Candle from their normal Blueberry, Lavender and Wild Pansies with their fruity and flowery scents.
You could argue that candles aren’t just for that relaxing bath during a quiet evening, or for freshening up the bathroom. You could imagine a different candle for different parts of your day or week. Start off the morning with “MMM, Bacon”, spend the afternoon with the sweet smell of freshly mowed grass and “Riding Mower”, finish your day watching an on-demand movie and the popcorn smell from “Move Night”. Why not head out on the town Saturday night to the smell of “Man Town” and finish the weekend with “First Down” and your favorite NFL team on television.
Just like playing music for your specific mood, now you can add scents to the ambiance. And there is research that supports the power that scents have over our psyche.
I’m waiting for the research that correlates these candle scents to appetite suppression. Smell the bacon scent and lose the urge to chomp down a half a pound of crispy bacon on a Saturday morning. Light up the popcorn candle and make it through an entire movie without scarfing a bag of butter goodness.
I have to admit, when I first heard about Man Candles I wasn’t sure what to expect. There are definitely some manly smells that are better left to Febreze:
- First date stress sweat
- Athletes Foot
But what about those other worldly smells that should never be candle-ized. After all Bertie Bott’s Every Flavor Beans from Harry Potter taught us that candy in unlikely flavors could be a hot item. Jelly beans that taste like earwax, mucous, compost and rotten egg. Why not candles for those smells and these smells?
- Wet dog
- Vermont Farm
And finally, some guidance on manly smells that Yankee Candle should consider for the fall lineup:
- Buffalo chicken wings
- Crisp, new $100 bill
- New car leather
We’ll see what Yankee Candle delivers next. Reports say this is their fastest growing product line, so it sounds like this approach is here to stay. I have yet to purchase my first Man Candle, but there is always Father’s Day.
Yankee Candle has created a hokey video to highlight their new lineup.